Focus
Behavioral Economics, Psychology, Sustainability
Motivation
Climate Anxiety, Financial Behavior, Intergenerational Change
About the project
This research investigates how climate anxiety—a persistent emotional response to ecological instability—affects the financial decisions of young people between the ages of 18 and 30. It reframes climate anxiety not merely as psychological distress but as a rational, adaptive response to environmental uncertainty. Through qualitative synthesis of secondary data drawn from psychology, behavioral economics, and sustainability studies, the study compares youth behavior across India, Germany, and the United States. The analysis examines how differing political, cultural, and economic contexts shape the ways in which climate anxiety influences patterns of spending, saving, and investing.
The findings suggest that climate anxiety consistently increases risk aversion, leading to heightened precautionary savings, a turn toward ethical consumption, and the prioritization of environmentally responsible investments such as ESG portfolios and green finance. However, these effects are not uniform—factors such as socioeconomic status, affordability, and national policy strongly moderate behavior. While youth in Germany exhibit institutionalized sustainability practices, Indian youth express similar concerns under financial limitations, and American youth combine activism with skepticism toward institutional commitments. This reveals a global but contextually varied transformation in financial rationality.
Ultimately, the study positions climate anxiety as both an emotional and economic driver—reshaping financial systems by blending moral purpose with practical adaptation. Rather than paralyzing action, climate anxiety emerges as a structuring force of the “youth economy,” in which ethical spending, precautionary saving, and sustainable investing redefine traditional models of consumption and finance. The paper argues that this generational reconfiguration of value and risk perception will have lasting implications for markets, institutions, and public policy in a climate-uncertain world.
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